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Katerina Merzlova

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Advantages of Mobile Technologies for Business

A closer look

There are lots of talks about modern mobile technologies and the advantages they bring to our lives. However, not always these advantages are specified, especially what concerns business. So today we will have a closer look at them.

Increases Profitability & Productivity
The modern requirements to the data transfer and processing are very high. The process should be fast, exact and limitless. Thanks to the improvement of mobile technologies, they are able to meet the demands. The high speed of information processing allows enterprises to be more productive, more efficient in providing services and in staying in contact with the customers.

Additionally, due to the current level of the mobile development  the business isn't tied to the particular location. And not only business. The borders are vanishing. It is a common thing today to have employees that work from home even in another country.

Communication & Networking
Up-to-date mobile technology provides companies with the opportunity to connect vendors, employees, and clients. There are various ways to reach it: IP-telephony, application, mobile websites, social networks, social media resources, etc. It is almost a must for a business to have a presence on Twitter, Facebook and LinkedIn to be able not only advertise the services, but also to share useful information with people and to create the unique brand image of the company.

Marketing
Well, this point has been touched a bit before. Mobile technologies have changed not only the face of business, but also the ways marketing and advertising done. Text messages, ads in mobile apps, banners, mobile sites, and many more other tools appeared for marketers to attract to customers. And all these tools are targeted today, it means the automatic ad systems show people exactly what they want to buy or find. And it makes mobile marketing extremely efficient way of promoting.

Business Development
Due to the interactive nature of the telecommunication technology, the information exchange assists businesses to get immediate feedback on products and services from clients. Thanks to the free accessibility and speed of work, business development gets a very fast growth.

Of course, it is possible to write a book about the things that have become possible thanks to the emergence and development of mobile technologies. My aim was to draw a scheme so that you could know in what direction to go.

More Stories By Katerina Merzlova

Katerina Merzlova is a marketing manager at Sumatosoft, an Agile Ruby on Rails company developing custom web solutions for enterprise, mid-sized and startup companies. We specialize in top quality solutions on a SaaS model - CRM, HRM, ERP, etc. We're also eager to provide software development and QA services separately. We have a professional team which provides manual (functional and non-functional) and automated testing services.